Home Invites Members Groups Events Careers Videos News Photos Blogs Forums Chat
Home > News > Post Content

Carol H. Williams Wins Nationwide Insurance's African American Advertising Account (4255 hits)

Nationwide Insurance announced that Carol H. Williams Advertising agency is now its African American agency of record. The agency will help Nationwide enhance its reach to African American consumers with print, broadcast and on-line advertising campaigns, and provide insight on how Nationwide's life, property and car insurance services can better serve the African American community.

"The work that Carol H. Williams Advertising has done for its clients speaks for itself," said Steven Schreibman, vice president of advertising and brand management for Nationwide. "We believe the advertising agency will help create Nationwide commercials that resonate well among African American consumers and inspire a deeper understanding of our brand."

"We are delighted to enter into this new relationship with Nationwide Insurance, and thankful to Mike Bogda of ABA Consulting, the search consultants, for helping us on this journey," said Carol. H. Williams, president, CEO and chief creative officer of Carol H. Williams Advertising. "We find the insurance and financial services industry exciting, and looking forward to the opportunity to assist Nationwide with strategic plans and effective marketing solutions and advertising campaigns to meet their business goals."

Carol H. Williams Advertising (CHWA), founded in 1986, is a full advertising agency specializing in connecting Fortune 500 companies to the influential African American and urban markets. CHWA is the largest independently owned African American advertising and marketing agency in the U.S., with corporate offices in Oakland, California, and Chicago--and satellite offices in Atlanta, Detroit and New York. Clients include The Coca-Cola Company, General Motors, Procter & Gamble, The Walt Disney Company and others. CHWA had the No. 1 ranked commercial among all general market consumers in 2007, according to an IAG Research report published in Advertising Age on Jan. 4, 2008. Visit www.carolhwilliams.com

Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $161 billion in assets. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including car insurance, motorcycle insurance, boat insurance, homeowners insurance, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com
Posted By: Dante Lee
Sunday, August 24th 2008 at 4:21AM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...

More From This Author
Make Plans To Attend The Black Millionaires Summit
Magazine Publisher and Utility Executive Team Up to Offer Free Business Coaching
National Black MBA Association Launches Chapter In Toronto, Canada
Random Photo Upload On Sun Aug 24th, 2008 at 9:25PM
Diversity City Media Booth At Black Enterprise Conference In Charlotte
The Business of Urban Music
Ephren Taylor, City Capital CEO, Featured on CNBC's Big Idea
Boyce Watkins, Black Enterprise: How to Invest Money
Forward This Article Entry!
News Home

(Advertise Here)
Who's Online
>> more | invite 
Latest Member Activity
muller jean francois just joined a new club (pmo business advertising & promotions). 09:46PM
na'tashia vance just edited her profile. 09:13PM
na'tashia vance just became a new member. 09:07PM
dahlia nethersole just became a new member. 10:34AM
james owens just commented on a blog entitled 'unlimited $18 instant payments right to your paypal on autopilot'. 02:16PM
lazone grays just posted a blog entitled 'listing your business with ujamaa club supports black youth techpreneurs'. 08:22AM
shawn robinson just became a new member. 09:17AM
mike johnson just became a new member. 12:06PM
theresa tipton just posted a blog entitled 'unlimited $18 instant payments right to your paypal on autopilot'. 08:55PM
john dixon just became a new member. 04:29AM
asore oba sopein just joined a new club (marketing your website). 11:50AM
theresa tipton just became friends with asore oba sopein. 11:49AM
>> more | invite friends 
Latest Photos
>> more | add